A Marketing Award and Redemption System for Mypoints.com, now part of United Airlines

Project Description - A secure internet application used to incent employees and customers. Employees are awarded points based on their goal attainment. Customers are awarded points based on their buying behavior, including loyalty, volume and purchase frequency, to multiple vendors. Points can then be exchanged for merchandise. Every award issuer is also an award redeemer. The application is a custom turnkey solution. SoftStar Consulting created the portion of the site that awarded the points, along with features such as foolproof security. SoftStar consulting also developed a Web Masters toolkit which is a stand alone application that made it easy for Mypoints customers (webmasters) to integrate their internet based systems to the Mypoints point award system.

Technologies - The system was developed in both a Unix and Windows NT environment, using Java, and Oracle.

Project Scope: 10,100 Man-hours